SocialToo at  is a useful automated tool for Twitter. At Social Too, you can set your account up to do some autopilot things for you.

First of all, you can set SocialToo up to automatically follow everyone who follows you.  This can take the drudgery out of checking all your new followers and then going and adding them to your own list in order to reciprocate.

You can also set up SocialToo to send an automatic Direct Message to people who follow you. Don’t do it! Automatic Direct Messages are absolutely hated by most of the Twitter community, particularly experienced users because they can pick them a mile off.  It’s a sterile and rude way of starting out a relationship with new followers.

The backlash against this has largely been caused because many newbies, and some old hands too, were setting up an auto Direct Message that basically said, “Hello, thanks for following me. Now go and visit my sales page at http://….. “. I’m sure you get the picture.  I can’t think of any worse way to start a relationship with a new follower on Twitter.  In any sort of business, you build relationships before you try and sell someone something and this is even more relevant in the social media space.

SocialToo will also provide you with an email every day of all your new followers and those that have unfollowed you as well.

Another function of SocialToo is that it will automatically unfollow anyone who unfollows you.  Personally I don′t think this is a bad thing. If people aren′t interested in you any longer, then are you really interested in them?  If you really want to keep the updates from someone, just go and follow them back when you see their name on your unfollows email each day.

Technorati Tags: automated tool for Twitter, SocialToo, Twitter community