Featured Posts

How To Set Up Twitter Account? Setting up on Twitter to have your own account is easy, but there are a few things that you should be aware of when organizing your account. This can apply even if you already have an existing account...

Read more


Why Twitter Is An Effective Marketing Tool

Posted by Dechen | Posted in Twitter Marketing | Posted on 23-04-2010

Tags: ,

0

twitter 300x177 Why Twitter Is An Effective Marketing Tool

Many marketers fail to see what the big deal is regarding Twitter. They read Tweets about what someone ate for breakfast or what color shirt they’re wearing. They might sign up only to stare at a bare, lonely screen with zero followers.

Initially, it might be difficult to see the potential. But once you get started, Twitter has a tendency to “snowball” into a HUGE deal for marketers – one that is absolutely essential for the growth of their business and their exposure on the internet.

Here are just a few of the ways Twitter can help to benefit your online business:

Establishing repertoire with your customers / readers.

Twitter allows for a bit more personal, less formal, more fun mode of communication. It allows them to catch a glimpse of you just as a regular person sending SMS texts from Wal-Mart, rather than as a serious, detached blogger or business owner.

Why is this useful? It allows people to connect and relate to you on a personal level – it makes you look just like a “regular Joe”, especially if you include random/fun tweets among the more serious, business-driven tweets.

Technorati Tags: Twitter Is An Effective Marketing Tool, Twitter Marketing

  • Share/Bookmark

Social Oomph

Posted by Dechen | Posted in Twitter Applications | Posted on 12-04-2010

Tags: , ,

0

Our next tool is Social Oomph – formerly known as Tweet Later. This tool lets you schedule your tweets, auto-follow people who follow you and send them a DM (direct message) automatically and much more.

Social Oomph offers a free service but there is also the option to upgrade for even more features.  Let’s look at the main benefits of using a tool like Social Oomph:

1.You can schedule tweets to go out automatically at a time you set. This is great if you aren’t able to send important tweets because you have other commitments. It only takes a few minutes to set up and you can use to automatically post your prepared tweets.

This can be handy for business if you are preparing a product launch or an even such as a teleseminar/webinar and want to keep your followers up to date about it but don’t want to be manually posting to Twitter.

2.You can select the option to auto-follow people who follow you and send them a DM at that time automatically. This is a great way to introduce yourself and make friends quickly. You can add a short message in the DM that goes “thanks for following me. I’m an expert in ABC so please let me know how I can help you.”

Just make sure your message doesn’t go over 140 characters. You probably don’t want to send them straight to your website or else they’ll smell you as just another ‘salesy’ person right away.

Technorati Tags: auto-follow people, Social Oomph, Tweet Later.

  • Share/Bookmark