If you’ve done any reading on the Twitter marketing, you probably realize that tweeting can be an effective, cost-free or low-cost solution for marketing your business. All too often, however, we may be left wondering what to tweet about our businesses. We are under the mistaken impression that we simply have nothing worthy of sharing.

A good tweet can not only inform your followers about new developments in your company, but it can also educate, inform, or entertain them. .Once you achieve visibility, both your company profile and your client prospect levels will rise. The word of mouth that can come from a particularly intelligent tweet or series of tweets can result in hundreds or thousands of dollars in free advertising.

If you provide tweets that appeals to your followers, you′ll gain credibility and be on your way to forming a valuable relationship. This can be very powerful from a marketing point of view.
If you’re looking for things to tweet about in relation to your business, consider some of these ideas. This is a list of 19 reasons to tweet about your business and help you get started today in utilizing this amazing promotional strategy for your business:

1. Starting a new business
2. Celebrating a company anniversary
3. Publishing of a new article or series of articles
4. Publishing of a new blog post related to your business
5. Publishing of a book or ebook
6. Promote a book signing
7. Receiving an award
8. Announcement a partnership
9. Promote a specific product, service, event, contest or fundraiser
10. Promote a product or service that is holiday themed
11. Promote a sale or holiday sale
12. Promote a campaign using your company products that promotes a cause or creates awareness about something important
13. Announce that you’re available to speak on particular subjects of interest
14. Promote a public appearance on television, radio or in person
15. Launching of a website or blog
16. Website or blog anniversary
17. Announce free information or resources are available
18. Sponsoring a workshop, seminar, conference or tele seminar
19. Announcement of a new strategic partnership or alliance

While there are many other reasons to tweet, these ideas should help you jump start your creativity.

Technorati Tags: promotional strategy, Twitter Marketing

Many marketers fail to see what the big deal is regarding Twitter. They read Tweets about what someone ate for breakfast or what color shirt they’re wearing. They might sign up only to stare at a bare, lonely screen with zero followers.

Initially, it might be difficult to see the potential. But once you get started, Twitter has a tendency to “snowball” into a HUGE deal for marketers – one that is absolutely essential for the growth of their business and their exposure on the internet.

Here are just a few of the ways Twitter can help to benefit your online business:

Establishing repertoire with your customers / readers.

Twitter allows for a bit more personal, less formal, more fun mode of communication. It allows them to catch a glimpse of you just as a regular person sending SMS texts from Wal-Mart, rather than as a serious, detached blogger or business owner.

Why is this useful? It allows people to connect and relate to you on a personal level – it makes you look just like a “regular Joe”, especially if you include random/fun tweets among the more serious, business-driven tweets.

Technorati Tags: Twitter Is An Effective Marketing Tool, Twitter Marketing

Our next tool is Social Oomph – formerly known as Tweet Later. This tool lets you schedule your tweets, auto-follow people who follow you and send them a DM (direct message) automatically and much more.

Social Oomph offers a free service but there is also the option to upgrade for even more features.  Let’s look at the main benefits of using a tool like Social Oomph:

1.You can schedule tweets to go out automatically at a time you set. This is great if you aren’t able to send important tweets because you have other commitments. It only takes a few minutes to set up and you can use to automatically post your prepared tweets.

This can be handy for business if you are preparing a product launch or an even such as a teleseminar/webinar and want to keep your followers up to date about it but don’t want to be manually posting to Twitter.

2.You can select the option to auto-follow people who follow you and send them a DM at that time automatically. This is a great way to introduce yourself and make friends quickly. You can add a short message in the DM that goes “thanks for following me. I’m an expert in ABC so please let me know how I can help you.”

Just make sure your message doesn’t go over 140 characters. You probably don’t want to send them straight to your website or else they’ll smell you as just another ‘salesy’ person right away.

Technorati Tags: auto-follow people, Social Oomph, Tweet Later.

I don’t know about you, but I find the standard Twitter.com interface quite inefficient and sometimes very slow moving. That’s why I prefer to use Twitter through a free tool called TweetDeck. TweetDeck is a free downloadable application that works from your desktop and connects to your twitter account.

The main benefits of Tweetdeck is that you can see the main Twitter time line, the mentions you get and your DM’s all on the one screen.

This interface design makes it much easier to manage your Twittering. The other good things about it are you can control multiple Twitter accounts from it, re-tweet with one click and follow/unfollow – all from the one place. You can also see your Facebook timeline too!

Technorati Tags: Tweet Deck, Twitter Marketing, Twitter time line

When broadcasting the message, you should definitely give credit to the original poster in the way I showed you above.  I know at first it may sound like this will only be good for the original tweeter, but retweeting can actually benefit you just as much if not more because;

1.  It provides more value to your followers.

When you provide value to your followers, you make them happy! You are also more likely to attract followers. Providing quality content is always a great way to build your business no matter what platform you use.

2. It will benefit your brand.

If you point a reader to a source if good information that is truly relevant and beneficial to them, the amount of trust that they have in you will increase.

3. It will help you build relationships with the original posters.

Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return the favor. You shouldn’t expect someone to re-tweet your content just because you retweet theirs. Just keep in mind that your chance of being on the other end of a re-tweet increases as you retweet.

Retweeting is all about providing value to your followers so if you want others to retweet your post then you want to make sure that you are providing them with quality content worth tweeting about.

The bottom line is retweeting is a great way to add quality and value to your Twitter page. If done right, retweeting can help you educate your followers, build your personal brand, increase future traffic, and connect you to other great people in your niche.

Just be careful if you use it incorrectly, retweeting can actually hurt your personal brand and future traffic. You want to treat your followers like gold. Don′t ever send them to inappropriate websites or spam them with one sales pitch after another.

Technorati Tags: Reasons To Re-Tweet, Twitter Marketing